8 Ways to Design a Successful Postcard

January 14, 2010

8 Ways to Design Successful Postcards

Written by Britt Brouse, this blog also captures some key things that are wrong with a lot of self mailers nowadays, and possibly even design as a whole.

Heed this advice.

Also, if you need postcards printed or anything else, come to PurpleMonkeyPrinting.com. We are your ONE-STOP SHOP for all of your printing needs. Whether you need custom printed envelopes, notepads, or presentation folders. We’ve got you covered.


7 Great Techniques in Creating Effective Custom Envelopes For Marketing

January 14, 2010

Earlier, I had posted some effective ways to get direct mail to work for you. Today, I found another article that also shows how to effectively get the consumer to open the envelope and send a reply.

7 Great Techniques for Direct Mail

Keep this things in your head when designing because failing to incorporate a lot of these elements could prove to be unsuccessful.

Direct Mail Marketing Lesson

January 13, 2010

direct mail envelopes

So direct mail is probably one of the largest means of advertising out there because almost everyone in the world is able to receive mail. But since there are millions of envelopes out there being viewed at, how do you avoid yours from being tossed in the trash?

Consider my advice.

The biggest thing, I believe, is to make the mail as personal as possible. If you are able to somehow get your reader’s name on the front side of the envelope, they are MUCH more likely to open it and view it’s contents.

Another thing is to make an interesting design POSSIBLY with some clever text. With an interesting design, it should make it stand out from whatever else is in the mailbox. But with this, comes a situation where you need to be very particular of who you’re marketing to. The more focused you are on one particular group, the less responses you’ll receive from those outside of that group. But for a good response rate, I do stress that you market to a very strict group. As for clever text, write something that teases the reader. Don’t give them the full shabangabang on the outside. So if you’re offer 25% off a plush doll, on the outside, write “25% off!”. Then they will be more inclined to open it to see what the 25% off is for.

Also, the more official an envelope looks, the more likely it will get opened. Playful ones and those that aren’t designed well usually get tossed very quickly. Look at your mailbox to see what kind of bill envelopes you get in the mail and pay attention to how people design them, you’ll see that they have a lot of similar design properties.

I’m out of words.

Comment? Questions? Feel free to write them.


Graphic Design Resource: Custom Printed Postcards

December 31, 2009

Postcards. You know, those things you see on the spinners at gas stations and theme parks across the country with cheesy messages with equally cheesy graphics? Well, you know these are not just for telling people where you are, there are also a variety of things you can be using them for:

– Invites to a special party
– Information about an art gallery event
– Telling people that your new business just opened up with a coupon clipping on it
– Sending out an invite to your sermon at your church
– and the list can go on and on!

Now here’s the link for the template for a postcard. Now all of these have PSD, EPS, and InDesign Files as well as JPEGS:

2.75″ x 8.5″ Postcard Template
4″ x 6″ Postcard Template
4″ x 9″ Postcard Template
4.25″ x 5.5″ Postcard Template
4.25″ x 6″ Postcard Template
5″ x 7″ Postcard Template

In real life, everyone’s mailbox is loaded with boring white envelopes and a grocery store flyer that isn’t very well laid out. Now, those who know this, they will try to make a design that will POP OUT from the rest and when you have several people/companies who do this. This creates a battlefield inside the mailbox and it’s a fight for your eyes.

So with that being said, it’s imperative that you come up with something that grabs the attention of someones eye in less than a second. No joke. If it doesn’t look visually enticing, someone’s just going to toss it in the trash. So before you do anything, be VERY specific to who you will be marketing to. The more the design is catered to them, the more responses you will get from your market!

Now a cleverly designed and well thought out postcard will definitely get attention in the mailbox. If you’re not sure what a good design looks like, try grabbing some magazines and looking at the advertisements, browse stock photo websites such as http://www.istockphoto.com and check out their designs and try to come up with something. Just try to get some inspiration.

Also, a place to get it printed is going to be nice, too. Online printers like us, www.purplemonkeyprinting.com, is a great way to do everything from your computer chair. Our customer service reps are there to help you out in a timely matter as well. Remember, if you have a custom job, fill out a custom quote form on our site and you’ll receive a quote within 24 hours (business hours).

If you’ve got questions about printing custom postcards or anything related, feel free to comment this page!

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