Graphic Design Lesson: Logo Design

Logos. Another thing that everyone and their friends have. Since everyone has them, how do you make yours stand out from the crowd? Then you’ve come to the right place!

The first thing for creating a logo is to capture what your business/service stands for. Does it show that you are quick and professional or does it show that you’re friendly and smart. The best thing to do to get these adjectives is to create a list of these words that capture who you are (fast, friendly, professional, affordable, etc.). After you’ve compiled your list, start to look for 2 or 3 of the most important adjectives. Then look for examples of what those words would visually look like. The best thing to do is to go to Google Images and just simply type in the word and see what kind of pictures come up. Then take elements from that picture and make it your own.

Remember that logos should be simple and look good in black and white. Avoid using crazy gradients and making it look like a Web 2.0 graphic. In terms of colors, because it should look good in black and white, you should try to restrict your design to using only two colors. For the simple aspect, if you study other logos, you’ll find that there is hardly anything in their design that would distract you from the main message of the logo.

If you’re incorporating text into your design, remember that your text should also relate to your adjectives. A font with serifs usually showcase an older, more serious style while sans serifs can incorporate a more fun, playful style. If you’re not sure what I’m talking about, read this handy font guide at ClickBusinessCards.com.

Also try to think about what the logo will possibly be printed on and how you want your logo to be incorporated on that. How will it look on your letterhead, custom envelope, business card, etc.?

If you have absolutely NO idea how to make a logo or what I’ve been on about in the past 3 paragraphs, you’ll probably just want to hire a graphic designer to make you a logo.

We here at PurpleMonkeyPrinting.com offer graphic design services at an extremely affordable rate. We’ll also do all of your design work for your business card, envelope, letterhead…pretty much your whole visual identity.

That about covers it I think. Food for thought.

If you’ve got some questions/comments/concerns/food/video games, just pop a comment down below.

Sincerely,
Darth Vun Vun